2L Group | 2L Design Concept
The 2L Group was conceptualized and conceived by Dato Lee Nam Chuan and Datin Sofia Lau in 2001 to spearhead a new line of fashion solutions for the new millennium. In this challenging industry with continuous sophisticated demands, “What Women Wants” epitomes the call for a more personalized and customized fashion line. As one of the most renowned and iconic clothing brand retailers in Malaysia, the 2L Group currently operates 16 outlets nationwide and is well geared for international expansion.
The customers’ interests have always been the group’s top priority and continuous improvements reflect that commitment as we move forward in building a fashion-forward company. Our goal is to help customers gain confidence and redefine beauty through our premium products and services.
With that in mind, we had forged a synergistic partnership with BrandImage International Institute, the leading BrandImage organization in Asia as we had caught a glimpse of the future in the apparel industry where there is a void to be filled in the area of image consulting expertise.
As such, we now provide an exclusive one-stop experience in professional individualized BrandImage services to help customers build their personal charm and enhance their personal qualities through personalized consultations.
From choosing the best fabrics to providing a personalized service coupled with the latest fashion trends with custom fittings and gorgeous concept stores touting exclusive services, it’s our goal to win the hearts of our customers and set a new benchmark of excellence for the industry.
We want to become the first choice of shopping venue for all customers through our company value and product.
Providing quality products and services lies at the core of our organization. We are dedicated to acquire more resources and provide innovative services, catering to our customer’s needs. We insist to supply quality products tailor-made for our customers at reasonable prices, for the best shopping experience possible. Besides, we also nurture good working relationships with our employees, shareholders, and business partners for a better society.
Apart from keeping up with the latest trend, we also emphasize the functionality of our fashion product. In this regard, we uphold the following principles:
Tailor-make the best style that suits our customer
Keep up with the latest design
Offer complete size range
Offer the finest product at a reasonable price
Always keep our company satisfied